By Bob Bradley This blog is inspired by the first chapter of my latest book, Public Relations for Small Business, which begins with a simple but surprisingly important question: What exactly is public relations? PR is one of those terms business owners hear constantly, usually from someone telling them their company “needs more PR.” Yet many entrepreneurs are never given a clear explanation of what that means, how it works or what they should reasonably expect from it. At its

New integration gives dispatchers and carriers freight market intelligence directly inside their TMS, eliminating the need to switch between platforms. JULY 20, 2026 (DARIEN, IL) — Spotter AI, a transportation technology company developing AI-powered software solutions for trucking carriers, freight brokers and logistics operators, has integrated Spotter Lens directly into Spotter TMS, giving carriers and dispatchers instant access to freight market intelligence inside the tr

Southern California coast singer, songwriter and producer Betty Moon continues the momentum behind her latest EP Strangely Beautiful with the release of “A Taxi Ride,” a fresh alt-pop/rock single that captures the late-night nostalgia, emotional movement, and ’90s-inspired energy.

Public relations is one of those business terms people hear constantly but rarely fully understand. You’ve probably seen another business owner celebrating a media feature, a podcast interview, or a mention in a magazine and thought, “How did they pull that off?” Maybe someone has even told you, “What your business really needs is PR,” without explaining what that actually means.

From the early days of keyword stuffing to the rise of influencer marketing and paid social, one thing has become clear: authentic visibility always wins. And today, that’s exactly where public relations and earned media have become the new SEO.