By Bob Bradley This blog is inspired by the first chapter of my latest book, Public Relations for Small Business, which begins with a simple but surprisingly important question: What exactly is public relations? PR is one of those terms business owners hear constantly, usually from someone telling them their company “needs more PR.” Yet many entrepreneurs are never given a clear explanation of what that means, how it works or what they should reasonably expect from it. At its

From the early days of keyword stuffing to the rise of influencer marketing and paid social, one thing has become clear: authentic visibility always wins. And today, that’s exactly where public relations and earned media have become the new SEO.