By Bob Bradley This blog is inspired by the first chapter of my latest book, Public Relations for Small Business, which begins with a simple but surprisingly important question: What exactly is public relations? PR is one of those terms business owners hear constantly, usually from someone telling them their company “needs more PR.” Yet many entrepreneurs are never given a clear explanation of what that means, how it works or what they should reasonably expect from it. At its

Public relations is one of those business terms people hear constantly but rarely fully understand. You’ve probably seen another business owner celebrating a media feature, a podcast interview, or a mention in a magazine and thought, “How did they pull that off?” Maybe someone has even told you, “What your business really needs is PR,” without explaining what that actually means.