A unique headline and content within a press release is crucial to grabbing attention from the media. Follow these 6 tips to exponentially i

Over the years, I have had many opportunities to speak on or moderate panels covering topics such as marketing, public relations, and promotion. Most of these have been in the field of music and emerging artist strategies, and the “bigger picture” approach that we often recommended to young musicians can also be applied to any other venture or industry. For those with a great product, business, or music project, we’ve often had questions about how to be covered by the mass me